Dead people are celebrities. In fact there should be an expression like “as famous as
the dead”. Are you in doubt? Think about Da Grin. The “If I die” Crooner didn’t get
so famous until he performed on a stage six feet below. That was when people began
to identify so much with Da Grin. Coupled with the all-star hit track that came out
to mourn him titled “My Pain”. That isn’t all. Get your tab on to Google and check
how much more albums Michael Jackson sold after he died. Since death is fast
becoming something to look up to, we won’t forget some local cases of such overnight
popularity. Why is it that whenever a student dies, other students that seemed not to
care about the dead student when he/she was alive become obsessed to spread the
news.
“Hello Chike. Yawa don dey o. You hear say Ada die.”

“Abeg who be Ada?”
“One girl wey dey sit for back of class na. You don forget?”
“Ada? I no remember o.”
“Chike, no wahala. Just help me spread the news.”

Why this marketing obsession? Who is getting bonuses from spreading word of another
person’s death? Another thing you will notice is that once a person dies, people will
start checking if he was a first class material or if he was handsome. A very handy
example is the UNN student that hanged himself, the only thing students shoved in
our faces was that the guy was a first class material with two scholarships.

Remember Aluu4? Read comments on Linda Ikeji, what you will see is “Those fine
boys. Kai that Ugonna fine o.” The simple question is “If the person is ugly or not in
First Class, will you refuse to mourn him?” Not to mention that many of these
stories are even made up to make the story more tragic. After all, everyone loves a
tragic story, and everyone loves to break bad news.

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