In furtherance of its commitment to provide innovative solutions to make life easier
and healthier, leading anti-malaria brand, Mortein from the stables of Reckitt
Benckiser launched its new variant, Mortein automatic insect control system recently.
The most anticipated Mortein automatic insect control system is made from natural
extracts and can last up to four weeks with more than 2,000 bursts of sprays that
ooze out at regular interval to provide continuous protection against crawling and
flying insects...
The revolutionary Mortein Automatic insect control system is the latest addition to
the Mortein brand that kills 100% Mosquitoes.
The product launch which held pan-nigeria in eight major cities; Lagos, Abuja, Kano,
Ibadan, Port Harcourt, Enugu, Calabar and Warri had in attendance key government
officials especially from the National Malaria Elimination Programme (NMEP) as well
as trade teams, distributors and sales agents, offered opportunity to espouse the
unique benefits of the new Mortein automatic insect control system to all present.
Speaking about the launch of the new variant of Mortein, the Marketing Director,
West Africa, Reckitt Benckiser, Oguzhan Silivrili represented by the Brand Manager,
Mortein, Ms. Iku Ejiro, said the development of the new product was informed by the
need to stem the prevalence of malaria scourge in the country and Africa generally.
According to him, there are estimated 300 million acute cases of malaria every year
around the world, resulting in more than one million deaths while approximately 90
percent of these deaths occur in Africa, mostly in young children.
Silivrili decried the high malaria prevalence in Nigeria as ‘‘unacceptable’’, saying
‘‘malaria is responsible for 60 percent of outpatient visits to health facilities, 30
percent of childhood deaths, 25 percent of deaths in children under one year and 11
percent of maternal deaths.’’
He affirmed Reckitt Benckiser’s commitment to the elimination of malaria in the
country even as he was optimistic that effective collaboration and implementation of
targeted initiatives could make this achievable.
‘Malaria can be eliminated in Nigeria which is the reason Reckitt Benckiser is taking
the lead. We have made strategic partnership with the National Malaria Elimination
Programme (NMEP), the lead agency of the Federal Ministry of Health on the
elimination of malaria; also, we work closely with the National Association of Nigeria
Nurses and Midwives (NANNM) and other relevant government bodies’ Silivrili said.
‘We also have the Anti-malaria education-New mum program reaching out to over
500,000 mums, our Primary Health Centre (PHC) activations reaching over 10,000
mums and the church/mosque activations in top 5 cities in Nigeria’
“In the last few years, we have moved pan-Nigeria with our Anti-Malaria Campaign
by equipping Nigerians with the right information on how to protect themselves from
mosquitoes and stay healthy. Our New Mum Programmes (NMP) has reached
approximately 5 million new moms in the hospitals since inception; we also have the
mobile clinic, Health On Wheels (HOW) going door-to-door across Nigeria and open
market activations in top 15 states in Nigeria. We have also enjoyed massive exploit
across digital platforms especially through our youtube infomercial with the National
Coordinator of National Malaria Elimination Programme (NMEP), Dr. Nnenna Ezeigwe
engendering almost 2 million impressions in Nigeria.’’ he stated.
Silivrili explained further that despite the large number of people reached in Nigeria,
Reckitt Benckiser is not relenting on the journey because there is need to rescue
many more Nigerians from malaria scourge. “This is the philosophy behind the launch
of the new Mortein automatic insect control system. It is the first of its kind in
Nigeria, providing a convenient and preventive option against malaria without
electricity,’’ he added.
The Mortein automatic insect control system which is safe to use when the room is
properly ventilated is available at a cost of N2000 for the complete set and N1100
for the refill pack across stores nationwide.
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